Package Redesign

In my redesign of the Glucerna packaging, I aimed to elevate the overall aesthetic by implementing a monochrome color scheme. This choice of colors not only added sophistication but also allowed the packaging to stand out on store shelves. To create a more visually appealing design, I strategically arranged the information, optimizing the available space. By moving the nutrition information to the inside panels, I freed up the back of the package for captivating designs that would resonate with the target audience. This thoughtful repositioning enabled a harmonious balance between important information and eye-catching visual elements on the packaging. The information would then be clearly displayed on the sides of the bottles.